One of the things that we love about antiques is that each nick tells the story of the people who owned it before. When we're lucky enough, the previous owners leave a piece of themselves in the form of handwriting; however, the printed qualities can tell a lot about the time period from which it came too. This crate is a smorgasbord of typefaces with each one containing its own unique story. On this single crate, four different categories of typefaces can be identified: sans serif, script, stenciled serif, and slab serif. Before we dive in, let's go over the definition of each of the terms.
A serif is the line attached to the end of a letter's stroke. We like to think of them as the feet. The stenciled in numbers on the side of the crate as well as the "W.&A. GILBEY" are both examples of a serif typeface. However, they are different types of a serif with different histories. Stenciled type was used in the early 19th century by a small group of English engineers and surveyors to label their technical drawings before becoming more commonly used in the 20th century
The "W.&A. GILBEY" belongs in a subcategory of a serif known as a slab serif. This means that the serif has sharper corners and doesn't transition smoothly into the letter stroke as a regular serif does. The variation of this particular slab serif was designed in the mid-1800s. It's popularity died down in the 1920s until a revival in the 1950s.
Since the type that says "TEN YEARS OLD" doesn't have any serifs (or feet) attached to the letters, it's a san serif. The san serif typeface reached popularity in the early 1900s and reached its peak in the 1920s and 30s. The clarity and legibility from a distance made it popular for display uses.
Lastly, "They Royal" is an example of a script. More specifically, it's an example of a Spenserian script similar to the iconic Coca Cola and Ford logos. Spencerian was the standard cursive script taught in schools from the 1860s to 1920s and was common during this time period.
Knowing the history of these typefaces can help pinpoint a time period from when the crate, or at the very least the type stamp on the crate, was designed. Taking all of these histories into consideration, a clearer image of the time frame comes to shape. At the very earliest, the stenciled type and script indicate mid-1800s, while the revival of the slab serif suggests 1950s at the latest. Once all of the overlapping time periods are considered, the time frame is narrowed down to the early 1900s.
Now let's compare our estimation with actual facts. W.&A. Gilbey was founded in 1857, which corresponds with the script and stencil. The company gained its stride and started expanding their wares as well as acquiring other businesses in the early 1900s. W.&A. Gilbey merged with United Wine Traders Ltd in 1962 and then changed owners 1972. The detective work was pretty spot on, don't you think?